Why Posting Less Often, but More Focused, Meaningful Content is the Best Approach

Click baits have become a popular trend in online business. Since businesses want to attract viewers and visitors to their content they use thumbnails and headlines that will get visitors to click, watch or read their posts and probably check out their business. But is this the way forward?

Post engagement in the past few years has dropped. Even as this is the case, social media marketing remains to be the most reliable marketing strategy compared to other methods. Not only does social media marketing increase brand awareness, but it also promotes advertising through word of mouth.

Businesses can not only rely on posting content online and hoping to be seen. They should make sure that the content they are posting is both meaningful and engaging. Their posts should start a conversation.

Why is meaningful content the best approach?

People need to talk to actual people.

Clients want to feel that they are important, they prefer personalized replies and messages compared to copy and pasted messages. When they give their opinion on something on your content they want to feel heard. Paying attention to what they are saying and giving them relevant feedback or showing appreciation for their comments is a great way to engage them.

People get to see personality in your posts

Your clients or clients to be are intelligent people who can differentiate originality from imitation. Tell your story in your own way. Use humor in your post if necessary while trying to convey your message. They want to feel warm, but at the same time get value addition from the content you post.

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Videos and Images are used to convey the message

People will always be attracted to what they can see first. Are the videos and images that you are using relevant to your niche? Meaningful content is attractive and it speaks to your audience even before your words do.

For this reason, it goes without saying that picture quality is a key aspect of your marketing strategy. According to the research which has been conducted by social media experts, posts that have videos or images will attract a lot more attention compared to those without.

It is easy to understand and has a CTA (call to action)

Be clear and upfront. What is the intention of your post? Is it to inform or to make sales?

Your viewers are more likely to respond to your post if you are being honest. Using clickbait may get them to click, but will they continue to consume the content if they realize that you are not being truthful? Most of them won’t!

Let both your intention and language be clear. This way you will attract the relevant audience to your page. Always add a call to action if you intend to sell your product as well as a link to your product.

So, It’s not so much how much you post, but what you post that matters.


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If you like this article, then you'll love this other article I wrote. It's called Content is King - Bill Gates

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